Whoever approved the McCain Paris Celebrity ad needs to be fired. Today.

Damage control, boys.

Proactively speak out, take care of this. You have to and make a huge deal of it and apologize immediately. This is turning into an awful mess. It wasn't even a poor joke gone bad. It was just a bad, bad ad.

Whoever designed, whoever wrote it, whoever approved that stupid, stupid piece showing Paris Hilton should be taken off the campaign and let go.

That was the dumbest, most incoherent thing I believe I've ever seen. I said I didn't like it when it came out; now I hate it. The pride and amateur aspect of it shocks me. The campaign acts shocked at the kid's lack of respect for them.

Well, get over it. They will fight back in kind and they will kill using their only source of news and communication other than each other personally: You Tube.

First of all, did the writer not remember who the market was?

Now Paris has her own personal Obama endorsement ad in which she mocks and hurts McCain badly. Very, very badly. That l8-year old new voter market? Kiss it goodbye. They love this response...

Good thing Barack talks about things like tire pressure, because with the Hiltons now so angry , and buying air by the hour, we could very well lose this thing by a bleached blonde airhead.

Way to go, campaign. You maybe have one more of these mistakes left. Maybe.

Are you people nuts in the McCain camp? Absolutely nuts? You NEVER use another living person in ads like this. NEVER. Especially rich ones who are your contributors. Dumb. Dumb. Dumb.

Especially in the You Tube era. Remember they don't read, they just You Tube each other...and that's all they do, just talk to each other...and motivate each other...and tell each other lies...and talk to each other...and send each other Paris's ridiculous new anti McCain ad...

So, dumb. So damn dumb. God, I just wanna scream.

Thanks for the read.

August 8 update: The original ad in which Paris was used has been taken down by McCain's people and replaced by cogent, effective and hard hitting issues ads which at the same time use the celebrity angle. Someone threw the old one in the trash.